The report “Polish SEO Industry in the Time of the Pandemic 2020/2021” presents the results of the first nationwide survey of the Polish SEO industry.
SEO (Search Engine Optimization) is one of the fastest-growing digital sectors in the country. Together with SEM, SEO currently accounts for one-third of the total spend on online advertising. The survey covered nearly 300 companies and focused on such areas as revenues, employment, investment and clients. Compiled together with iCEA Group as content partner, the report looks at how the Polish SEO industry operated in the time period from March 2020 (the beginning of the first lockdown) to May 2021, when most of the COVID-19 restrictions imposed during the third lockdown were lifted.
According to the survey findings, unlike many traditional businesses, SEO continued to grow rapidly during the pandemic. 77% of companies in the sector reported higher turnover, over 63% hired new staff and nearly 70% decided to invest in growth. 94% of the agencies surveyed also confirmed the acquisition of new clients during the pandemic and that the SEO spend of their existing clients increased.